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Research papers

The restructuring of Japan's pharmaceutical business

Japan has only rudimentary pharmaceutical distribution capabilities overseas where competition is also intense. Thus, the outlook for the current core of the national Japanese pharmaceutical industry is bleak. There is no clear evidence that a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Leif Schaumann
September 1, 1981
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Citation

Schaumann, L. (1981a, September 01). The restructuring of Japan's pharmaceutical business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-restructuring-of-japan-s-pharmaceutical-business


Research papers

Running an in-house system

The changes in computer technology have inevitably affected the ease with which the traditional marketing research data - IMS audits - can be manipulated in response to marketing enquiries. This in particular gave the marketing research departments'...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rita M. Sully
September 1, 1981
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Citation

Sully, R. M. (1981a, September 01). Running an in-house system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/running-an-in-house-system


Research papers

Can a general research practitioner contribute in the area of non-OTC pharmaceuticals

This paper attempts to bring together observations relevant to the Western Pharmaceutical Market Researcher gained by a Western based research company operating in Japan. Some of the problems in this field are already highly visible, e.g., those...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Authors: George Fields, William Hall
September 1, 1981
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Citation

Fields and Hall (1981a, September 01). Can a general research practitioner contribute in the area of non-OTC pharmaceuticals. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-a-general-research-practitioner-contribute-in-the-area-of-non-otc-pharmaceuticals


Case studies

Definition of a market

I have chosen to present to you some comparative statistics between on the one hand an under-developed country, and on the other a developed one. The case study I am now going to present to you concerns the practice of anaesthesia, that is to say...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Graham Lewis
September 1, 1981
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Citation

Lewis, G. (1981a, September 01). Definition of a market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/definition-of-a-market


Research papers

The role of the patient in international research

The paper considers the implications of patients' reactions, attitudes and behaviour in the overall marketing mix for ethical pharmaceutical products. Having considered the patient's influence on the choice and use of drugs, it looks at the use of...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: David S. Mitchell
September 1, 1981
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Citation

Mitchell, D. S. (1981a, September 01). The role of the patient in international research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-the-patient-in-international-research


Research papers

The use of brand mapping studies

Brand mapping is being discussed at the 1981 ESOMAR conference when as a marketing research approach it could be argued that the technique is old fashioned and therefore ill-suited to the needs of pharmaceutical management personnel in the 1980's. In...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan J. Bowditch
September 1, 1981
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Citation

Bowditch, A. J. (1981a, September 01). The use of brand mapping studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-brand-mapping-studies


Research papers

Environmental information in healthcare marketing

One of the most significant developments over the last decade has been the growing importance of environmental considerations. This has affected all walks of industrial life and there can be few manufacturing companies that have not been exposed to...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan Sheppard
September 1, 1981
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Citation

Sheppard, A. (1981a, September 01). Environmental information in healthcare marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/environmental-information-in-healthcare-marketing


Research papers

Defence-inducing advertising

This paper discusses the research applied to the development of the Scottish Health Education Unit's publicity material, and outlines the two major problems incurred. The first is that, unlike much of product advertising, most health publicity is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: D. S. Leathar
September 1, 1980
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Citation

Leathar, D. S. (1980a, September 01). Defence-inducing advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/defence-inducing-advertising-


Research papers

Advertising, promotion and medical detailing

The basic concept of the method consists in merging together all of a company’s data available on a sample of panel doctors. The data covers, first the drug and qualities prescribed by the panel, next the dates of the marketing actions performed...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Jean-Mathieu Paoli
June 15, 1980
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Citation

Paoli, J. (1980a, June 15). Advertising, promotion and medical detailing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-promotion-and-medical-detailing-